Homecare is a fairly young industry, only having been around for 20 years. The challenge we face, outside of recruiting and retaining caregivers, is the sea of sameness. At the core, most homecare agencies offer comparable services when you look at them side by side.
This makes it difficult for consumers to discern which providers best fit their loved one’s needs. This same challenge also represents an opportunity for providers to specialize and focus their service offerings to appeal to specific populations and their unique needs.