SYNERGY HomeCare of Towson found itself in the middle of a national crisis. The franchise serves the city of Baltimore, which experienced civil unrest following the death of a man while in police custody.
During a day of violent protests in which rioters threw bricks at police, looted businesses and set fire to several buildings, including a brand new nursing home, Franchise Partner Steven Diamond and his team jumped into action to make sure his clients and caregivers were safe.
Two caregivers found their streets blocked off by armored vehicles from the National Guard. Another caregiver found herself in a child care dilemma when the city shutdown the schools. Diamond and his Director of Operations, Cheryl Cole, had a plan in place and quickly found other caregivers to fill their shifts.
Several clients lived right in the hot zone and felt it was too dangerous for their caregivers to come to their homes. Cheryl kept in touch with the clients by phone throughout the crisis – checking on them periodically to make sure they were okay.
Diamond’s proactiveness and commitment to his clients and caregivers caught the attention of several national media outlets, including CNN Money, Entrepreneur Magazine and Small Business Trends, all which interviewed Diamond about his reaction to the crisis.
This incident, while unfortunate, is a great example of SYNERGY HomeCare’s dedication to its clients and caregivers, while living up to our motto “We C.A.R.E.”. To the folks at SYNERGY HomeCare, C.A.R.E. stands for Coordinated And Responsive Engagement. We don’t just provide home care; we provide solutions!